The Secrets of Effective Copywriting (Live Virtual Classroom)

“But I’m not a writer,” you say? Excellent, this course is perfect for you! Literary and news reporters don’t make good copywriters. All you need to be is a logical thinker who can relate to people. Copywriting is all about knowing what people need, and how a product fills that need. Then you just put the person and the product together, like giving medicine to somebody who is sick, or food to somebody who is hungry.

This course is designed to enhance the knowledge, desirable attitudes, and skills in operating a camera and composing a subject; setting up studio lights, equipment, and accessories; performing post-production stages; and presenting finished products in accordance with the industry standards.