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Food Photography (Face to Face Learning Delivery)

Shoot food photographs that sell the product without accompanying text descriptions.

The way to a person’s stomach is through their eyes, which is why there is so much demand nowadays for mouth-watering food photography among food establishments and food products. Whether you shoot food for a living or for your Mom and Pop chop-and-chew shop, you will benefit from this workshop, where renowned food photographer Mark Floro cooks up a generous serving of professional techniques and trade secrets for making pictures look good enough to eat. Even the finest cuisine is like a beautiful model: it, too, must be made up, prepped, and lit properly to look mouth watering in a photo.

What will be covered

  • Equipment needed, from camera and lenses, lights, to inexpensive widgets
  • Introduction to Food Styling and Food Photography Techniques
  • Some fundamental composition rules and creative styles
  • Participants will experience and play with at least four (4) different basic lighting techniques
  • Minimum lecture time by the instructor and maximum shooting time for the participants
  • Critique of some of the participantsÕ images on the second day
  • Sculpting food with light in order to bring out the foodÕs color, texture, form, shape, and lines
  • Basic food styling and food prep techniques will be shared and demonstrated: grill marks, fake ice cream, fake ice cubes, coloring and more
  • Simple Photoshop techniques that help solve some food photography problems
  • Problems, solutions, and workarounds
  • The business side of food photography

Who should attend

  • Commercial photographers doing work for advertising and food packaging
  • Photographers planning to specialize in food photography
  • Amateur photographers and food stylists who want to broaden their skill set
  • Business owners, managers in the food industry
  • In-house staff of food establishments in charge of preparing displays, menus, and sales materials
  • Trainee and professional chefs
  • Culinary professionals
  • Food bloggers and writers
  • Food consultants
  • Foodies

Prerequisites

Participants should have attended the PCCI Basic Photography workshop, or have equivalent experience in photography

What to bring

  • Digital camera with manual exposure control, and preferably but not necessarily, with a PC socket for external flash
  • Lens that can fill the frame with a single entree on a regular-sized plate
  • Lots of memory cards, batteries and a battery charger
  • Tripod is highly recommended. (Lighting will be continuous light, not strobe. Definitely, long exposure will be needed. Tripod will prevent camera shake)
  • Recommended: Laptop with a program for viewing and selecting uploaded images (the camera’s included application will be sufficient). Laptop will be beneficial also if participant has limited memory card capacity.

Date

Jun 16 - 17 2022
Expired!

Time

9:00 am - 5:00 pm

Cost

₱6,450.00
PCCI Training Center

Location

PCCI Training Center
2247 Chino Roces Avenue, Makati City 1233

This course is designed to enhance the knowledge, desirable attitudes, and skills in operating a camera and composing a subject; setting up studio lights, equipment, and accessories; performing post-production stages; and presenting finished products in accordance with the industry standards.