Introduction to Food Photography (Face to Face)

Shoot food photographs that sell the product without accompanying text descriptions.

The way to a person’s stomach is through their eyes, which is why there is so much demand nowadays for mouth-watering food photography among food establishments and food products. Whether you shoot food for a living or for your Mom and Pop chop-and-chew shop, you will benefit from this workshop, where the instructor cooks up a generous serving of professional techniques and trade secrets for making pictures look good enough to eat. Even the finest cuisine is like a beautiful model: it, too, must be made up, prepped, and lit properly to look mouth watering in a photo.

Method of Learning

Face to face onsite classroom learning delivery.

What will be covered

• Equipment needed, from camera and lenses, lights, to inexpensive widgets
• Introduction to Food Styling and Food Photography Techniques
• Some fundamental composition rules and creative styles
• Participants will experience and play with at least four (4) different basic lighting techniques
• Minimum lecture time by the instructor and maximum shooting time for the participants
• Critique of some of the participantsÕ images on the second day
• Sculpting food with light in order to bring out the foodÕs color, texture, form, shape, and lines
• Basic food styling and food prep techniques will be shared and demonstrated: grill marks, fake ice cream, fake ice cubes, coloring and more
• Simple Photoshop techniques that help solve some food photography problems
• Problems, solutions, and workarounds
• The business side of food photography

Who should attend

• Commercial photographers doing work for advertising and food packaging
• Photographers planning to specialize in food photography
• Amateur photographers and food stylists who want to broaden their skill set
• Business owners, managers in the food industry
• In-house staff of food establishments in charge of preparing displays, menus, and sales materials
• Trainee and professional chefs
• Culinary professionals
• Food bloggers and writers
• Food consultants
• Foodies

Prerequisite

Participants should have attended the PCCI’s Basic Photography workshop, or have equivalent experience in photography

Requirements

• Digital camera with manual exposure control, and preferably but not necessarily, with a PC socket for external flash
• Lens that can fill the frame with a single entree on a regular-sized plate
• Lots of memory cards, batteries and a battery charger
• Tripod is highly recommended. (Lighting will be continuous light, not strobe. Definitely, long exposure will be needed. Tripod will prevent camera shake)
• Computer with a program for viewing and selecting uploaded images (optional)

Benefits

1. Includes certificate of completion
2. Lifetime Free Refresher  (You may attend again the same course,  free of charge, on a space-available basis.)
3. Alumni discount
4. Enroll in our L2C (Learning to Certification) programs and get a globally recognized certificate. This course is part of:

• • Photography NC II certificate program