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What is communication

“Communication” is defined as “a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior,” ( It is probably one of the most common processes that we all do in many aspects of our lives.

As professional photographers, communication plays a huge role not only in dealing with our clients but also in interacting with our team.

Basic Elements of Communication

  1. Sender
    This is where the communication process begins. They are the source of the information that will be conveyed in a communication process.
  2. Message
    A message is the information that the sender wants to transmit. This could be simply an idea, a request, a question, or maybe a command.
  3. Encoding
    Encoding is the process in which the sender thinks about the ways in which they can send the message so that the message will be understood well and correctly.
  4. Medium
    The medium or channel is the manner in which the message is conveyed. This could be as simple as verbal, or through a text message, or a note.
  5. Receiver
    The receiver or interpreter is the one who the sender wishes to direct their message.
  6. Decoding
    So that the receiver understands the sender’s message, they have to think of ways to interpret the message. This process is called “decoding.”
  7. Feedback
    Feedback is a communication process where the receiver directly (for example, a verbal response) or indirectly (for example, a gesture such as nodding) assures the sender that they received the sender’s message.

This course is designed to enhance the knowledge, desirable attitudes, and skills in operating a camera and composing a subject; setting up studio lights, equipment, and accessories; performing post-production stages; and presenting finished products in accordance with the industry standards.