BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//WordPress - MECv7.33.0//EN
X-ORIGINAL-URL:https://pcci.edu.ph/
X-WR-CALNAME:PCCI
X-WR-CALDESC:Philippine Center for Creative Imaging
X-WR-TIMEZONE:Asia/Manila
BEGIN:VTIMEZONE
TZID:Asia/Manila
X-LIC-LOCATION:Asia/Manila
BEGIN:STANDARD
TZOFFSETFROM:+0800
TZOFFSETTO:+0800
TZNAME:PST
DTSTART:20260625T064816
END:STANDARD
END:VTIMEZONE
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-PUBLISHED-TTL:PT1H
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-92699ee8e81849b1817a5d73d3bf8e02@pcci.edu.ph
DTSTART;TZID=Asia/Manila:20240921T090000
DURATION:P1DT8H
DTSTAMP:20210131T162855Z
RDATE;TZID=Asia/Manila:20241116T090000
CREATED:20210131
LAST-MODIFIED:20240816
PRIORITY:5
SEQUENCE:0
TRANSP:OPAQUE
SUMMARY:Creating Effective Marketing Collaterals (Full Online)
DESCRIPTION:A quick look on the basics of letterhead, business card, banner, flyer and brochure design, from media types and sizes, to the preparation of materials and text for layout, and the proper use of grids, white space, and fonts. The workshop involves producing layouts from scratch, with focus on proper material preparation and placement, and creating several studies from a creative brief.\nRather than creating a generic designs, the professional graphic designer is expected to create a design that is not only different but also appropriate for the company’s personality and business. This requires sympathy with the client, knowledge of the logo and its proper use, knowledge of the company’s audiences (clients, suppliers, and business affiliations) and familiarity with the vast array of design possibilities for business stationery.\nMethod of Teaching\nThis course provides live instructor-led demonstration and discussions, student engagement and on-the-spot hands on exercises using Zoom, Google Classroom and Adobe Illustrator CC (or CorelDRAW), Adobe InDesign, and Adobe Photoshop. A design brief will be given to the students to accomplish and present on the last day.\nWhat will be covered\n\nWhat to ask the client\n\nLogo usage guidelines\nCorporate colors\nSecondary logos\nDepartments\nEpithet\nCorporate fonts\nContact details\n\n\nDesign Mechanics\n\nDo’s and don’ts\nWorking with numbers\nNumber separators\nItem separators\nDescriptive labels, shorthand or none\nWorking with abbreviations\n\n\nDesign tips\n\nEstablishing a focal point\nCreating strong alignment\nGoing small\nGoing big\nDrawing on the live area\n\n\nEffective Flyer, Brochure, Poster and Banner designs\n\nWhat works, what doesn’t work\nDesigning/conceptualizing the cover or main visual\nText vs visuals: Balance, impact, appropriateness\n\n\nDocument formatting\n\nSize\nFolds\nPlacement hierarchy\n\n\nColor and white space implementation\n\nWorking with color\nWorking with limited color palette (less than full color)\nUsing color effectively\n\n\nThe use of grids\n\nArrangement, alignment, hierarchy, contrast\nCreating grids\nBreaking out of the grid\n\n\nManaging files, type and fonts\n\nVector files and bitmap files\nEffective typography\nChoosing and using fonts\n\n\n\n\nLetterhead mechanics\n\nLetterhead size and margins\nBleeds\nWorking with color\nRight and wrong font size, font choices\n\n\nEnvelope mechanics\n\nEnvelope size\nEnvelope flaps\nEnvelope orientation\n\n\nCalling card mechanics\n\nCard sizes around the world\nContact details\nJob title and company epithet\nFont size and font choices\nTwo-sided printing\nBackground color\nFolded cards\nOff-standard sizes\nDiecutting\n\n\n\nPrerequisite:\nWorking knowledge in Adobe Illustrator (or CorelDraw), Photoshop, and InDesign or any free graphic design app.\nRequirements:\nStudents must have the following: Zoom application, Gmail account (for Google Classroom) and Adobe Photoshop, Adobe InDesign, Adobe Illustrator CC or CorelDraw (lower versions are acceptable however maybe restricted) and stable internet connection.\nStudent may also use any free graphic design app.\nBenefits\n\nIncludes e-certificate of completion\nLifetime Free Refresher  (You may attend again the same course,  free of charge, on a space-available basis.)\nAlumni discount\nEnroll in our L2C (Learning to Certification) programs and get a globally recognized certificate. This course is part of:\n\n\nAdobe Certified Professional (ACP) Visual Design: Foundations of Design & Print Production certificate program\nVisual Graphic Design NC III certificate program\n\n
URL:https://pcci.edu.ph/events/creating-effective-marketing-collaterals/
CATEGORIES:Graphic Design and Publishing Courses
LOCATION:Online Learning
END:VEVENT
END:VCALENDAR