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X-WR-CALDESC:Philippine Center for Creative Imaging
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DTSTART:20260624T174036
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SUMMARY:Effective Logo Design (Full Online)
DESCRIPTION:The main purpose of the logo is to identify the person, product, business or service you’re designing it for, its primarily a strategic tool for your brand or business.\nMost consumers have strong opinions regarding their favorite brand. These opinions are more emotional than rational. Some brands (e.g. Apple, Microsoft, Adidas etc.) resonate with customers more than others. They form an emotional attachment to these brands, often disregarding better products and services for ones with higher visibility and brand recognition.\nThis workshop allows participants to incorporate the best practices and creative techniques that will take logo designing to the next level.\nMethod of Teaching\nThis course provides live instructor-led demonstration and discussions, student engagement and on-the-spot hands on exercises using Zoom, Google Classroom and Adobe Illustrator CC. A design brief will be given to the students to accomplish and present on the last day.\nWhat will be covered\n\nThe do’s and don’ts of logo design\nHow to design logos properly using time tested methods.\nActivity: Create a simple logo using the tools presented in the demo.\nHow a branding manual is created\nThe importance of branding and logo design in a corporate world\nGame: Logo Quiz\nHow to cost your logo projects properly\nHands On Activities (logo design challenge)\nHow to pitch your logo designs to your client\nFinal Presentation and Feedback\n\nPrerequisite:\n\nBasic computer operation is a must.\nExperience of any vector based application is an advantage (e.g. Adobe Illustrator, CorelDRAW, Inkscape).\n\nRequirements:\nStudents must have Adobe Illustrator CC, CorelDRAW, Inkscape (lower versions are acceptable however maybe restricted), Gmail account (for Google Classroom), Zoom application and stable internet connection.\nBenefits\n\nIncludes e-certificate of completion\nLifetime Free Refresher  (You may attend again the same course,  free of charge, on a space-available basis.)\nAlumni discount\nEnroll in our L2C (Learning to Certification) programs and get a globally recognized certificate. This course is part of:\n\n\nAdobe Certified Professional (ACP) Visual Design: Foundations of Design & Print Production certificate program\nVisual Graphic Design NC III certificate program\n\n\n
URL:https://pcci.edu.ph/events/effective-logo-design/
CATEGORIES:Graphic Design and Publishing Courses
LOCATION:Online Learning
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